3 is a Russian company offering electronic payment and acquiring services for businesses. They provide a platform to pay for utilities, mobile services, traffic fines, and taxes, while also allowing users to submit meter readings online[1][3]. Their services are integrated with major banks and payment systems, enabling seamless transactions across various channels[1]. The target audience includes both individuals and businesses. The unique selling proposition (USP) of 3 is its comprehensive and user-friendly payment ecosystem, simplifying regular payments through a single interface[1][3].