3i Group plc is a British multinational private equity and infrastructure investment company. It specializes in mid-market buyouts, growth capital, and infrastructure investments across sectors like business services, consumer, industrials, energy, and healthcare[1][3]. Their services include active asset management and fund management[5]. The target audience includes businesses seeking long-term investment and growth opportunities. The unique selling proposition is their long-term, responsible investment approach, focusing on sustainable growth and value creation in portfolio companies[3].