The 4Beauty Group is a multi-brand company specializing in tanning and skincare products, notably He-Shi Exceptional Tan and SKINICIAN Skincare. They offer affordable, multi-functional skincare and exceptional tanning solutions. Their target audience includes individuals seeking effective beauty products. The unique selling proposition (USP) is providing high-quality, gentle skincare that is accessible and effective, focusing on customer satisfaction and education. They emphasize sound business practices, customer service, and innovative marketing strategies to build brand loyalty and customer trust[2][4][5].