84.51 is a retail data science, insights, and media company that helps The Kroger Co., consumer packaged goods companies, agencies, and publishers create personalized shopper experiences. They offer 84.51 Insights, 84.51 Loyalty Marketing, and Kroger Precision Marketing solutions, leveraging first-party data from over 62 million U.S. households. Their target audience includes retailers and consumer goods manufacturers. The unique selling proposition is using cutting-edge data science to deliver customer-centric solutions, making shopping easier and more personalized. Their focus on customer-driven relationships sets them apart in the retail data analytics space[1][2][3].