A1 Bulgaria is a leading provider of digital services and telecommunications solutions. They offer mobile and fixed services, high-speed internet, satellite TV, interactive TV, four sports channels under MAX Sport, payment services, ICT, cloud, and IoT solutions. Their target audience includes both private and business clients. The unique selling proposition (USP) of A1 Bulgaria is its comprehensive suite of convergent services, including entertainment and business solutions, supported by a robust infrastructure covering a wide area of Bulgaria. This positions them as a one-stop-shop for all communication and digital needs.