AAA Tidewater provides emergency roadside assistance, travel planning, insurance services, and car care to over 320,000 members in Southeastern Virginia. Their services cater to motorists and travelers, offering benefits like competitively priced insurance and travel discounts. The unique selling proposition (USP) is their comprehensive roadside assistance and additional member benefits, such as trip planning and insurance options, making them a one-stop solution for automotive and travel needs. Their target audience includes drivers and travelers seeking reliable support and savings.