Company Name: American Armed Forces Mutual Aid Association (AAFMAA) Services: Life insurance, wealth management, trust services, mortgage services, and survivor assistance. Target Audience: Military families and veterans. Unique Selling Proposition (USP): AAFMAA is a non-profit organization providing financial services tailored specifically to the military community, offering competitive rates and personalized support without commercial profit motives. It invests all funds for the benefit of its members, distinguishing it from commercial insurance companies.