AAT (Association of Accounting Technicians) is a UK-based global professional body for accounting technicians and bookkeepers. It offers finance and accounting qualifications, apprenticeships, and membership services. AAT's target audience includes students and professionals in the accounting sector. Their unique selling proposition is providing open-access qualifications, allowing individuals to pursue accounting careers without prior qualifications. AAT focuses on inclusivity, diversity, and empowering individuals with practical skills, making it a leading provider in the field. Services include training, certifications, and resources for career development.