AB Bank PLC is Bangladesh's first private sector bank, established in 1981. It offers a wide range of financial services including savings accounts, loans, credit cards, treasury products, and Islamic banking. The bank targets both individual and corporate clients, providing services like SME finance, remittance, and investment banking. Unique Selling Proposition (USP): AB Bank is known for its pioneering role in introducing innovative banking technologies and products in Bangladesh, such as internet banking and the first ATM at Gulshan Club. Its focus on customer-centric services and community involvement sets it apart.