ABA Bank is Cambodia's largest commercial bank, offering comprehensive financial services to individuals, SMEs, and micro-businesses. Services include daily banking accounts, loans, money transfers, payment cards, insurance, trade finance, and payroll services[1][3]. Their target audience spans various customer segments across Cambodia. ABA Bank's unique selling proposition lies in its innovative digital banking solutions, such as ABA Mobile and FacePass, and its extensive network of branches and self-banking machines[2][4]. Backed by National Bank of Canada, ABA Bank is recognized for its financial strength and customer service excellence[1][2].