abrdn plc is a global investment company specializing in asset management, financial planning solutions, and investment platforms. It offers a range of investment products, including equities, fixed income, and sustainable investing, targeting wholesale, institutional, and individual clients. The company operates through three main businesses: Investments, Adviser, and interactive investor. Its unique selling proposition lies in its diversified investment capabilities and strong global presence, providing tailored financial solutions to various client segments. Abrdn focuses on client-led growth, leveraging research and local market expertise to deliver investment insights and support.