Absa Bank Zambia PLC is a leading financial institution offering integrated banking services across corporate, investment, business, and retail sectors. It serves large corporations, SMEs, individuals, and government departments. Services include asset-based finance, forex hedging, and digital banking solutions. The bank's unique selling proposition is its commitment to corporate social responsibility and community development, exemplified by initiatives like the "Plant and Grow a Million Trees" campaign and educational scholarships. Its target audience spans various economic sectors, with a focus on empowering local communities and businesses.