Access to Finance Rwanda (AFR) is a non-profit organization established in 2010 to promote financial inclusion and sector development in Rwanda. It offers services like savings, credit, insurance, investment, payments, and remittances, focusing on low-income individuals, SMEs, women, and youth[1][2]. AFR provides grant funding to startups and financial literacy education[3]. Its unique selling proposition is using a market-led approach to remove systemic barriers, enhancing economic empowerment through gender-intentional projects and partnerships with local and international donors[1][3].