Accord Union is a modern trade union for staff in Lloyds Banking Group, TSB, and associated financial services companies. It offers professional advice, support, and representation on employment issues, negotiating collective agreements for pay and terms. Services include legal advice, healthcare cashback schemes, and a will writing service. The target audience is financial services employees, including temps and contractors. The unique selling proposition is its constructive approach to employer relations, providing comprehensive benefits while advocating for members' rights and interests[1][3][5].