ACE.SG (Action Community for Entrepreneurship) is a key trade association in Singapore's startup ecosystem, established in 2003. It supports startup growth by connecting them with corporations, institutes of higher learning, risk capital, and the public sector. Services include networking opportunities, mentorship, business matching, and innovation challenges. Target Audience: Startups and corporations seeking innovation and growth. Unique Selling Proposition (USP): ACE.SG acts as a bridge between startups and corporates, facilitating open innovation and access to a strong startup network across 17 cities[1][2].