Acryl Data specializes in metadata management, offering a data catalog platform built on the open-source DataHub project. Their services include data observability, governance, and discovery, helping organizations manage decentralized data stacks. The target audience is data-driven businesses seeking clarity and control over their data. Acryl's unique selling proposition is its comprehensive, enterprise-ready platform that integrates data management, observability, and governance, providing a single source of truth for data assets and automating data quality monitoring. This approach enables efficient data operations and collaboration across technical and non-technical teams[1][2][3].