ACUMA, the American Credit Union Mortgage Association, supports credit unions in the mortgage lending industry. It offers education, networking, and advocacy through conferences, workshops, and webinars. ACUMA's target audience includes credit union professionals and related organizations. Its unique selling proposition is providing a community-driven platform that enhances credit unions' competitiveness in mortgage lending by fostering collaboration and sharing industry insights. This helps credit unions become premier providers of home loans for their members, aligning with ACUMA's mission to serve the specific needs of credit unions in the mortgage market[1][2][5].