ADAC (Allgemeiner Deutscher Automobil-Club) is Europe's largest automobile association, providing roadside assistance, insurance, and publishing services. Their target audience includes motorists, motorsport enthusiasts, and tourists. ADAC's unique selling proposition is its comprehensive roadside assistance and advocacy for motoring interests. They also operate a fleet of ambulance helicopters through ADAC Luftrettung. Additionally, ADAC offers services like issuing Carnet de Passages for international vehicle travel. Their services are designed to support and promote safe and convenient travel for their members.