Adasina Social Capital is a Black-owned, majority-operated investment advisory firm focused on social justice investing. It bridges financial markets with social justice movements, targeting racial, gender, economic, and climate justice. Services include impact investment solutions using the Adasina Social Justice Investment Criteria, which guides investment decisions based on community-sourced data. Their target audience includes socially conscious investors and institutions. The unique selling proposition is its community-driven approach, partnering with social justice organizations to create investment strategies that advance progressive movements, differentiating it from traditional ESG firms[1][2][5].