Agricultural Development Bank (ADB) of Ghana is a universal bank offering a wide range of banking services, including consumer, corporate, SME, agribusiness, and trade services[2][3]. Established in 1965, its primary focus is on agricultural development and financing[1][5]. ADB's target audience includes farmers, agribusinesses, and rural communities. The bank's unique selling proposition is its developmental focus on agriculture, providing specialized financial services to support the growth of the agricultural sector in Ghana[2][3]. ADB is listed on the Ghana Stock Exchange and operates with a customer-centric approach[2].