Addiko Bank Srbija is part of the Addiko Group, focusing on consumer and SME banking in Central and South-Eastern Europe. They offer services like unsecured personal loans, working capital loans, payment cards, and deposits, delivered through physical branches and digital channels[1][3]. Their target audience includes individuals and small businesses. The unique selling proposition is their fast and uncomplicated financial solutions, enhanced by modern digital banking tools and a strong focus on customer convenience[1][2]. This approach allows them to serve a diverse customer base efficiently.