Addition Wealth is a holistic personal finance platform that empowers employees to make informed financial decisions. It offers digital tools, community events, expert content, and access to certified financial advisors. The platform provides scenario planning and actionable insights, helping employees manage financial topics like equity, debt, and savings. Addition Wealth partners with employers to offer these services, targeting employees as its primary audience. Its unique selling proposition is providing personalized financial expertise through a combination of technology and human advisors, making financial wellness accessible and inclusive for all employees[1][3][4].