AdelFi Credit Union, formerly Evangelical Christian Credit Union, is a Christian financial institution that offers banking services like checking, savings, loans, and credit cards through a digital platform. Their target audience includes Christian individuals, families, ministries, and businesses. The unique selling proposition is their commitment to giving back 10% of profits to Christian non-profits and ministries, aligning with their mission to support the spread of the Gospel. AdelFi's services are designed to support Christian values and stewardship, setting them apart from traditional banks[1][2][3][5].