Adiona Insurance is a UK-based startup offering motor insurance that leverages AI and real-time data to provide fair, transparent, and personalized policies. They analyze individual driving habits to price insurance, rewarding good drivers. Their services include one-click claim submission and real-time feedback, aiming to disrupt traditional insurance models. The target audience is drivers seeking fair and affordable insurance. The unique selling proposition is the use of actual driving data to price policies, offering simplicity and savings through technology-driven solutions[1][2][4].