Admiral Group Plc is a British financial services company specializing in insurance and financial products. They offer home, motor, pet, and travel insurance through brands like Admiral, Bell, Elephant, and Diamond. Additionally, they provide unsecured personal loans and car finance. Their target audience includes individuals and families seeking affordable insurance options. The unique selling proposition (USP) of Admiral Group is its customer-centric approach, offering straightforward and hassle-free services, enhanced by innovative digital platforms like Guidewire for claims management. This approach supports their reputation for excellent customer service.