Advance Financial is a fintech company based in Nashville, Tennessee, founded in 1996. It offers financial services including cash loans, payday loans, lines of credit, and installment loans. Advance Financial operates over 100 stores in Tennessee and provides online services in 13 states. Their target audience is primarily the working class and those in need of short-term financial assistance. The unique selling proposition is their focus on building strong relationships with customers and employees, offering flexible financial solutions with a customer-centric approach. They have received recognition for being a fast-growing company and a top workplace.