Advantage Finance Limited is a UK-based company specializing in motor finance. Founded in 1999 as a subsidiary of S&U plc, it offers financing solutions for vehicle purchases. The company focuses on providing personalized service, prioritizing customer needs over credit scores. Its target audience includes individuals seeking motor finance. The unique selling proposition (USP) is its customer-centric approach, emphasizing trust, teamwork, and understanding, which sets it apart from competitors focused solely on financial metrics. Advantage Finance operates from Grimsby and employs around 220 people[2][3][5].