Advia Credit Union offers financial solutions to members in Michigan, Wisconsin, and Illinois. Services include personal loans, auto loans, and banking services. Their target audience is individuals living, working, or attending school in these regions. Unique Selling Proposition (USP): Advia provides member-centric, innovative financial solutions with lower costs and better rates, leveraging partnerships like Upstart for AI-driven lending. Their core values emphasize integrity, relationships, and community involvement, setting them apart from traditional banks[1][2][4].