Advisors Excel is an Independent Marketing Organization (IMO) that helps financial advisors become successful business owners. They offer comprehensive services including annuities, life insurance, wealth management, Medicare solutions, marketing strategies, IT support, compliance, and elite coaching. Their target audience is independent financial advisors seeking growth and operational support. The unique selling proposition (USP) is their holistic partnership approach, providing personalized support and a community of growth-minded advisors, positioning themselves as an "IMO+" beyond typical industry standards[1][3][5].