Aethereal is the parent company of 10xTravel, a platform offering travel advice and financial insights. They provide content on credit card rewards, personal finance, and travel hacking through articles and a free course on using frequent flyer miles[2][4]. Their target audience includes travelers seeking to maximize travel rewards. The unique selling proposition is their transparent affiliate model, ensuring unbiased content while offering valuable travel tips at no cost to users[2]. This approach builds trust and helps users achieve travel goals efficiently.