Company Name: Actra Fraternal Benefit Society (AFBS) Services: AFBS offers insurance, health care, life insurance, fraternal benefits, and retirement plan programs to its members. It operates through three business segments: Insurance Operations, Fraternal Operations, and Retirement Operations[1][2]. Target Audience: Primarily members of ACTRA and the Writers Guild of Canada[1][2]. Unique Selling Proposition (USP): AFBS is a not-for-profit, member-owned organization that focuses on providing financial security to artists, passing surplus benefits back to members rather than external shareholders[2].