AFC Holdings is a Zimbabwe-based financial services group offering a range of services including banking, leasing, and insurance. It comprises AFC Commercial Bank, AFC Land and Development Bank, AFC Leasing Company, and AFC Insurance Company[2][4]. The company focuses on agriculture development, providing financing solutions for land development and equipment leasing[4]. Its target audience includes farmers and agricultural businesses. The unique selling proposition is its comprehensive, one-stop-shop approach to financial services tailored to the agricultural sector, making it a key player in Zimbabwe's agricultural financing landscape[2][4].