Affinity Federal Credit Union is a member-owned, not-for-profit financial institution headquartered in New Jersey. It offers a range of services including checking, savings, certificates, credit cards, and mortgages. The credit union focuses on improving the financial wellbeing of its members and communities through accessible financial solutions and educational programs. Its target audience includes individuals and families seeking cooperative banking services. The unique selling proposition is its community-driven, member-centric approach, providing personalized service and competitive financial products without prioritizing shareholder profits. This model fosters trust and financial independence for its members.