Affinity Plus Federal Credit Union is a Minnesota-based, not-for-profit financial cooperative offering a range of financial services including checking and savings accounts, consumer loans, mortgages, credit cards, and investment options[1][3]. Their target audience includes employees of the State of Minnesota, University of Minnesota, and residents of specific Minnesota areas[1]. The unique selling proposition is their MyPlus Rewards program, which offers points for banking activities redeemable for travel, cash back, and charitable donations[3]. They emphasize member benefits, low fees, and personalized financial assistance[5].