Affinity Solutions is a leading provider of consumer purchase data insights, empowering businesses to understand consumer behavior. They offer services to financial institutions, retailers, and marketers, helping them drive growth through personalized marketing and loyalty programs. Their unique selling proposition is the largest deterministic U.S. consumer purchase dataset, providing actionable insights across brands, categories, and geographies. Their target audience includes marketers, financial services, and consulting firms seeking to enhance customer engagement and market share. Affinity Solutions' data-driven approach enables clients to connect campaigns to conversions effectively[1][3][5].