Aflac is a leading provider of supplemental insurance, offering a range of products including accident, cancer, dental, and life insurance. They serve individuals and corporate clients in the U.S. and Japan, providing financial protection during medical emergencies. Their unique selling proposition is the ability to pay cash benefits directly to policyholders for eligible claims, reducing financial stress during recovery. Aflac's target audience includes employees and employers seeking additional insurance coverage beyond primary health insurance. Their brand is well-known for the Aflac Duck advertising campaign, which emphasizes the importance of supplemental insurance[1][2][3].