Age International is a UK-based charity focused on supporting older people in low and middle-income countries. It works on poverty reduction, health improvement, rights protection, and emergency relief. Services include eye care, support for vulnerable older people, and advocacy for pensions and equality. The target audience is older individuals facing challenging situations. The unique selling proposition is its specialized focus on older people's needs, particularly in emergencies and development contexts, ensuring their voices are heard and rights are realized[1][3][4].