Age Partnership specializes in financial services for individuals over 50, focusing on equity release, pensions, wealth management, wills, lasting powers of attorney, mortgages, and insurance. Their target audience is those nearing or in retirement. The company's unique selling proposition lies in its expertise in equity release, arranging one in four plans in the UK, and offering exclusive terms through partnerships with leading lenders. Age Partnership prioritizes customer satisfaction, with a 99.1% client recommendation rate, and emphasizes a culture of learning and customer advocacy[1][2][3].