The Agricultural Manufacturers of Canada (AMC) is a national organization representing over 275 agricultural equipment manufacturers and related suppliers. AMC advocates for the industry both provincially and federally, focusing on growth and development through its pillars: Cultivate, Advocate, and Collaborate[1][3]. Services include lobbying, industry events, and publications like Implement Success magazine[2][4]. The target audience is agricultural equipment manufacturers and suppliers. AMC's unique selling proposition is its role as a trusted voice and advocate for Canadian agricultural manufacturing, providing critical industry insights and support[2][3].