Agriculture Financial Services Corporation (AFSC) is a provincial crown corporation in Alberta, Canada, providing financial and risk management solutions to farmers and agribusinesses. Services include loans, crop insurance, hail insurance, livestock price insurance, and AgriStability. AFSC's target audience is Alberta's agricultural sector. Their unique selling proposition is offering tailored financial solutions and risk management options specifically designed for the agriculture industry, addressing gaps in traditional financial services. This specialization helps build strong client relationships and supports the growth of Alberta's agriculture sector.