AgTexas Farm Credit is a rural lending cooperative providing competitively priced credit and crop insurance to farmers, ranchers, and rural property owners in Texas. Their services include loans for agriculture and rural living, with decisions made locally. The target audience is agricultural producers and rural communities. The unique selling proposition is their cooperative model, where members are also stockholders, participating in governance and benefiting from a patronage program that distributes profits back to them, enhancing their financial stability and community involvement[1][3].