The Aid by Trade Foundation (AbTF) is a non-profit organization founded in 2005 by Prof. Dr. Michael Otto. It focuses on sustainable raw materials, promoting environmental protection and social welfare through trade rather than donations. Key initiatives include Cotton made in Africa and The Good Cashmere Standard, which certify sustainable cotton and cashmere production. The foundation collaborates with international partners to improve living conditions for farmers and protect the environment. Its unique selling proposition is leveraging market forces to create sustainable value chains, benefiting both producers and consumers. The target audience includes farmers, brands, and consumers seeking sustainable textiles.