Air Bank a.s. is a leading neo-bank in the Czech Republic, established in 2011. It offers a wide range of retail banking products through digital channels, focusing on customer-centric services and innovative technologies[1][2]. The bank targets retail customers, providing online banking solutions and aiming to be the first choice in the market[1][2]. Its unique selling proposition (USP) is its hyper-digital approach, offering straightforward and modern banking experiences, which has contributed to its significant growth and profitability[1][3].