Airdrie Food Bank is a non-profit organization providing food assistance to individuals facing financial hardship in Airdrie, Alberta. Services include a pantry program and specialized hampers for expectant mothers and new families, such as the "Best Beginnings" and "Milk for New Moms" programs[1][3]. Their target audience includes expectant mothers and families with infants. The unique selling proposition is their comprehensive support for vulnerable populations, offering both food and specific infant care resources, all while being accessible and free of charge[1][3].