Akiba Commercial Bank is a Tanzanian retail bank focused on microfinance, serving small and medium-sized entrepreneurs and previously unbanked communities. It offers a range of financial services, including loans tailored to customer needs. The bank's target audience includes start-ups, families, and business owners. Its unique selling proposition is its commitment to supporting local economic growth by providing accessible financial services to underserved populations, emphasizing customer care and convenience[1][2]. Akiba Commercial Bank is known for its customer-focused approach, having been ranked as the best customer-focused bank in Tanzania[1].