Al Etihad Payments, established in 2023 as a subsidiary of the Central Bank of the UAE, develops and operates advanced financial market infrastructure. It offers innovative solutions like the Aani instant payment system and the upcoming Jaywan domestic card scheme. These services aim to enhance financial inclusion and support a cashless economy. The target audience includes licensed financial institutions and SMEs. The unique selling proposition is providing secure, efficient, and user-friendly payment solutions that process transactions domestically, reducing costs and enhancing financial stability in the UAE[1][3].