Alabama Independent Insurance Agents, Inc. (AIIA) is the largest and oldest association in Alabama, founded in 1896. It advocates for independent insurance agents and provides various services, including access to insurance markets through Big "I" Markets, education, and lobbying efforts[1][2]. AIIA's target audience is independent insurance agencies and professionals. Their unique selling proposition is offering exclusive insurance products and services, along with advocacy and educational resources, to help independent agents compete effectively in the market[1][2].