Alaris Equity Partners provides alternative financing to profitable private businesses in North America through non-control preferred equity and common equity investments. They offer long-term capital solutions, allowing business owners to maintain control while accessing growth funds. Their target audience includes lower middle-market companies seeking to eliminate refinancing risks and benefit from long-term partnerships. The unique selling proposition is their non-control investment model, which does not require board representation or impose operational decisions, allowing entrepreneurs to retain voting control and strategic direction[1][3].