AlBalad AlAmeen for Development and Urban Regeneration is a Saudi Arabian company established in 2009 as the investment arm of the Municipality of Makkah. It focuses on developing infrastructure, urban regeneration, and executing development projects in Makkah through partnerships with the private sector[1][3]. The company offers services in urban planning, housing development, and transportation projects like the Makkah Metro[2]. Its target audience includes local residents and pilgrims. The unique selling proposition is its role as a government-backed entity facilitating public-private partnerships for sustainable urban development in Makkah[2][3].