Alberta Blue Cross is a not-for-profit health benefits provider serving over 1.8 million members in Alberta. They offer a range of services including supplementary health benefit programs for prescription drugs, dental care, vision care, and more[1][3]. Their target audience includes individuals, employer groups, and government program participants[1]. The unique selling proposition (USP) is their commitment to reinvesting surplus funds into customer benefits, ensuring competitive pricing and superior service, while maintaining strong community ties and promoting health and wellness[1][3].